As consumers we are constantly being subjected to brand placement. Whether it be on your favorite sitcom or the game show your family all gathers around the television to watch ever Tuesday night. We are all being introduced to new products as well as being acquainted with products that have been around for years.
As a marketing student I have become more aware of the advertising swagger an ad agency has; therefore when I see brand placement I can quickly acknowledge it. To an every day consumer, you might be strolling through the grocery store and suddenly wonder why putting a family size bag of late night dorritos in your cart somehow seemed to be a good idea. Not fully aware that Leonard and Sheldon had been sharing a bag of those very same dorritos the night before on The Big Bang Theory.
Take a look at this clip and discover where brand placement was born, and how far it has come!
Click here!Peace, Love, and brand placement!
Elisabeth
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