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I would like to start this blog with an apology. I would like to apologize to my boyfriend for putting his internship on blast. You see, my boyfriend Nick just recently started an internship at a very reputable radio broadcasting company 2 days ago. My boyfriend is a very talented web/graphic designer, and he has been brought on at the radio broadcasting studio (actual company name will remain nameless) to help a handful of radio shows keep their website's updated during the duration of the show, create graphics that appeal to their listeners and or perform maintenance on their popular websites as needed. Sounds great for a Web design and interactive media major right? Well as a marketing student I am very interested in what exactly they are putting on their websites because after all, e-commerce is the best marketing tool of the twenty first century. I asked in eagerness when Nick called to say he was on his way home , just what exciting and creative new marketing tactics he soaked up while he was there. But as my pulse was on the rise, it quickly made a U-turn. Turns out my boyfriend had spent the last 4 hours making a gallery of female celebrities with either "real" or "fake" breasts. My excitement quickly came to a low simmer as I asked, "What?"..."You mean, a gallery of boobs?...really?" He said "I know, when my supervisor was giving me the assignment, I said, great, my girlfriend is going to love this." Unfortunately for Nick, he was right. I "loved" it so much, I went on a rant about how sad it is that a radio station is using boobs to get their listeners to visit their website. It made me think, who exactly is their target market? Who would visit a website just to look at a gallery of boobs? Oh I know who! Teenage boys and perverted men right? Okay, okay I know this could be wrong, to each their own right? But come on! There has got to be a subject that appeals to a bigger mass of people than BOOBS!! (deep breath) So this was my rant yesterday evening and I had to take it upon myself to take a deep breath and move on, I could not let these silly radio station websites upset me. After all they are very popular radio stations, they must know what they are doing right? (deep breath) Day two of the internship comes to an end and I get the "I am on my way home" phone call once again. "So, how was your day at work today?" I ask through my teeth, trying to focus on happy images of puppy dogs and rainbows, to keep myself from thinking negative thoughts about yesterdays rant. Nick replies with," It was alright, I actually got to help someone put up links so people could submit their info for the "Hot mom's" contest." (long pause) again, with the same question as the day before, "what?" (puppy dogs and rainbows quickly exiting my brain.) "Yeah, they are having a "hot mom's contest, its so dumb, you have to submit a picture and fill out a form and the "hot moms" will be entered to win $1,000" Nick replied, now aware that a rant is on its way, I am sure. This time I just kept quiet as the negative thoughts came back. There were so many things running through my head...first the boobs, now this...how superficial...who are they trying to reach?...what about the ugly mom's?...as I drove home, I was baffled by the marketing tactics I had recently learned. I mean, I am a marketing student, I know SEX sells, but "hot mom's?" really!!! Last time I checked marketing was supposed to reach as many people as possible and or reach the target market in which the product is intended for. So again, teenage boys, and perverted men? I find it hard to believe that a radio station wants to keep its listener population narrowed down to just teenage boys and men. As Nick arrived home, he found me in the kitchen writing down the words "superficial society" I looked up at him with a grin on my face and he asked " whats so funny" I said, "nothing, your internship just gave me great material for my blog tonight." He replied with " Oh I know, it's so lame, nobody was submitting applications" Then the rant began...I don't need to go into detail, because I already did in the body of this blog, but basically it all came down to me apologizing to Nick for the rant. After all, he did not ask for these assignments, he is just doing his job. Poor Nick, he knows how passionate I am about the media making woman feel like they are inadequate, either by seeing a 100 pound bronze model plastered on a billboard wearing near to nothing advertising Vodka, or my favorite Victoria's Secret commercial that make me wonder, "are they advertising to me?...because I am pretty sure, that commercial just made me feel like the fattest ugliest girl in town." Bottom line, I know that I am an exception, and that there is a percentage of women my age that would buy into the "hot mom's" contest, or even indulge in some "real boobs, fake boobs" gallery on their coffee break. But I would just like to believe that as a society we have more to offer than this superficial madness. No good comes out of "boob" gallery's or "hot mom" contests, but I guess in the end, not everything has to have a real purpose, it's just wishful thinking on my behalf.
Peace & Love
Elisabeth