This past April many bloggers, column writers, and fashion journalists, wrote about the economic downturn and how it might affect the fashion industry as a whole. Donna Wood wrote for W magazine “When the going gets tough, the tough go shopping – and get superwily at covering their spending tracks.” (pg. 98, W magazine, April 2010, D Wood.) Donna’s take on this down swirling economy is a positive one as far as the fashion industry is concerned.
She breaks it down in her article saying that a true shopper will work their budget around the things that may not be a complete necessity. She goes on to say that most women that plan to keep splurging throughout the recession will just be using different shopping techniques to bag those must have items.
One example of a stealth splurge technique is, instead of going out on a Sunday shopping spree and coming home with a handful of non-essentials; the loot lover will shop online and have their latest splurges shipped to their place of work. Or simply have it shipped to their homes while their hubbies are away. Author Donna Wood is blowing the stealth splurgers cover, but at the same time giving hope to all e-commerce retailers out there. Because in reality how many husband or boyfriends are really going to read her article? Therefore, e-commerce is the retailer’s survival tool throughout this recession.
Peace, Love, & Splurging
Elisabeth
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