Kate Moss creates a clothing line and we are supposed to be excited. Frankly being a marketing student I am not falling for it. This article written by Mark Holgate talks about Kate Moss’ new line for Longchamp. He goes on to talk about how the calobo went down. Basically Kate has been the face of Longchamp for years and even during her scandal the Moss/Longchamp relationship stood strong. Longchamp loves Moss so much they offered her the design reigns and reportedly Moss created a collection inspired by her love for vintage thrift store finds. If you ask me that seems a little fishy; seeing that the trend this fall is to look sheik while being thrifty at the same time. I believe this is just another marketing ploy to keep people shopping designer even in this down swirling economy.
Peace, Love, and Marketing at it's best
Elisabeth
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